Most of the major sports are represented in games on a regular basis. Tiger Woods puts his name on a game almost every year, as do Certain footballers, and each year the games sell by the truck load partly because they are good sports games and partly because of their celebrity endorsement. Is this something that publishers should take more of an advantage of, outside of sports games?
On the other blog I contribute to (enemyhq.com) I have mentioned that famous people could do more to help boost both gaming's audience and reputation, here I will deal with how publishers could put this same idea to use. Although many sportsmen may not have any interest in the games they are featured in they still help sell the games? There have been a few adverts here in the UK using Wayne Rooney to promote the FIFA games but shouldn't there be more? There was a video of Harrison Ford playing Uncharted 3 and it worked as a great piece of publicity, likewise the adverts featuring Wayne Rooney doubtless helped promote the game.
If publishers put more of their marketing budget into finding celebrity endorsement for their games then perhaps the overall public perception of us gamers would change to a more optimistic view. In this day and age people look to celebrities to set an example. This would help not only the companies in terms of sales and profits but also your average gamer in that we would not have to be judged as some sort of low life geek who wastes his time playing video games.
Gaming is a serious industry and it's as good a hobby as any, publishers need to use celebrity endorsements to help push that message forward, it will benefit us all.