Tuesday, 23 December 2014

The Succes of Amiibo Could be Bad for Nintendo

Amiibo has, as everyone figured it would, been a huge success for Nintendo. This is a good thing, I am happy about this and fans of video gaming should be happy about this. But I'm worried it might allow Nintendo to avoid facing the fundamental problems with their business strategy, the problems that have caused the Wii U to struggle as it has. 

I won't go into great detail about how and why the Wii U is struggling, I and every other gamer concerned with Nintendo have already done that. Suffice it to say that poor marketing, poor pacing of game releases, a lack of online features and a massive lack of third party relations have caused the Wii U to struggle from day one. Nintendo have released amazing games for the system but have actually done very little in terms of dealing with its fundamental problems. The updates have been nice, the eShop is flourishing and the exclusive lineup is mouth watering but all of the issues that have prevented it from being a runaway success have been largely ignored. 

Instead of facing these challenges Nintendo has turned to other solutions: a reliance on the 3DS' success, promises of a Quality of Life platform (still little word on this) and, of course, Amiibo. All of this is well and good but this just distracts from the fact that they dropped the ball with the Wii U. 

I wish Nintedno every success with Amiibo and with all their present and future products but they need to be able to fix their mistakes or they will catch up with them. The failure of the Wii U is indicative of everything wrong with the company and their reluctance to tackle the issues is indicative of a potentially dark future for the company. Remeber that the success of the Wii was a flash in the pan of business genius and good timing, a return to the market share and sales of the GameCube era is a very real threat. 

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